Get to Know Our Leadership
Ross Friedman MSW, LSW
Chief Executive Officer
Mr. Friedman has an extensive 20 year career working in the behavioral health field. He has held numerous roles in psychiatric hospitals leading both clinical and operational departments to successful outcomes. Mr. Friedman has worked at all levels within hospitals including maintenance staff, MHA, social worker, unit manager, and as a director of multiple departments.
For the last few years, Ross has served as the CEO of Summit Oaks Hospital in New Jersey leading their team to award winning stature as noted by the State of NJ and various payers with outstanding regulatory outcomes. This was achieved through his determination to develop a culture based on teamwork, transparency, and partnering with stakeholders in his management approach. He leads by example with involvement from all levels of the organization.
Through use of the Service Excellence Committee, he utilizes a model of team building that incorporates the 6 pillars of a Healthy Working Environment which enhances careers of the staff with a large impact on staff turnover rate.
Throughout his career, Mr. Friedman has had the privilege to provide leadership, and impact quality care by supporting families and patients in mental health services and is thrilled to be doing so at Friends Hospital.
Chief Medical Officer
Chief Financial Officer
Rebecca Stanley, Chief Nursing Officer
A Psychiatric Clinical Nurse Specialist for 26 years, Rebecca relocated to Philadelphia after holding multiple leadership roles over the course of 16 years at Yale New Haven in CT. Most recently, she held the position of Director of Nursing for Yale New Haven Psychiatric Hospital managing inpatient, emergency and ambulatory settings. Rebecca is a graduate of Yale School of Nursing ‘96 and holds a BA in Psychology from Connecticut College.
Director of Business Development
Maureen Coulter joined Friends Hospital in 2021 with over six years’ experience working for behavioral healthcare organizations. In her prior positions, she spearheaded successful initiatives to increase brand awareness, referral volume and marketing efforts for inpatient and outpatient mental health services.
Prior to entering the behavioral healthcare industry, she worked as a nonprofit fundraiser. Immediately after graduating college, Maureen served as an AmeriCorps member for two years in San Jose, California, which laid the foundation for her mission-driven career.
In her role as Director of Business Development, Maureen leads the coordination and implementation of Friends Hospital’s strategic marketing plan. She drives the execution of a comprehensive organic growth strategy. As a senior leader, she is responsible for increased revenue through census development, identifying potential referral sources, cultivating relationships, and expanding existing customer opportunities. Maureen serves as the primary contact or spokesperson for the hospital related to media and public relations, and community outreach. She has a proven track record of maintaining effective partnerships with internal and external stakeholders. Maureen manages of team of individuals who work closely with other providers ensuring proper and efficient access to care and education of services offered.
Director of Clinical Services
Donna L. Toro, PsyD brings to Friends Hospital a wealth of behavioral healthcare experience spanning more than 30 years as a leader, instructor, researcher and direct-care provider. Prior to joining Friends as Director of Clinical Services, Dr. Toro served as Director of Clinical Services and then Director of Psychological Services, Research and Clinical Training at Foundations Behavioral Health, another UHS facility, from 2015 to 2022. While there, she conducted assessments and provided training and supervision for staff and interns, and oversaw the collection of outcome data and directed performance improvement initiatives. From 2012-2015, Dr. Toro was a primary supervisor supporting the hospital’s APA-accredited doctoral psychology internship. She is passionate about serving the underserved and furthering the careers of clinicians who share this passion.
In her role at Friends Hospital, Dr. Toro is responsible for supervising the clinical services departments, including social work, psychology, expressive art therapy, peer support services and spiritual care. She works with the staff and students of these departments, alongside the medical and nursing departments, to implement interventions which are individualized, evidence-based, and recovery-focused.
Dr. Toro received her Bachelor of Science Degree in Psychology from Gwynedd Mercy College, her Master of Science in Clinical Neuropsychology from Drexel University and her Doctor of Psychology from the Philadelphia College of Osteopathic Medicine.
Tanya Bond, Director of Human Resources
Tanya Bond joined Friends Hospital as Director of Human Resources in January 2022 with more than 20 years’ experience providing HR support for healthcare organizations and other large corporations. She has worked in various areas of human resource management including union relations, high-volume, full-cycle recruitment, and training and development, among others. Prior to joining Friends, Tanya spent several years as Labor Relations Manager for AVI Foodsystems at the Hospital of the University of Pennsylvania. Tanya holds a B.S. from Drexel University and an M.S. in Human Resource Management from Holy Family University.
Vance Barto, Director of Plant Operations
Vance has been employed at Friends Hospital since January 2017. Prior to Friends, he served as the Director of Plant Operations at Fairmount Behavioral Health System from 1997-2011. In 2011, Vance was promoted and served as the Regional Director of Plant Operations, overseeing the physical plant and construction operations at both Friends Hospital and Fairmount Behavioral Health System. Vance also served as the hospital safety officer at both facilities to ensure the safety of all patients and employees. He has completed 10 successful JCAHO inspections.
Throughout his tenure, he has overseen the departments of maintenance, housekeeping, dietary, security, grounds, communications and transportation.
During all major and minor construction projects, Vance manages and serves as the liaison between architects, civil engineers, mechanical engineers and general contractors on all projects assuring buildings meet codes (AIA, NFPA, etc.) and company guidelines/regulations. Vance has been a member of the NFPA for over 20 years.
Prior to Fairmount, Vance was employed by ServiceMaster Management Services where he was awarded the ServiceMaster PRT Award in recognition of outstanding operational achievement. Vance’s engineering background stems from his training in the U.S. Navy as a machinist mate aboard a nuclear submarine. In this capacity he acquired several Naval Engineering Certificates and four Letters of Commendation for his tireless dedication while onboard the USS Sunfish.
Aquil Walker, MS Director of Crisis Response Center
Elizabeth Klotz, LCSW, Director of Social Services
Elizabeth (Liz) oversees the social work team for the eight inpatient units at Friends Hospital. Liz comes to us with more than 20 years’ experience as a case manager/social worker at area hospitals and healthcare institutions, most recently at Horsham Clinic, where she served as a Primary Therapist and then Director of Counseling and Adult Social Services from 2017 to 2022. Liz was a therapist, building leader and utilization manager at Friends Hospital from 2010-2017. We are excited to welcome her back to lead our talented team of social workers. Liz received her Bachelors in Social Work with a minor in Gerontology from the Ramapo College of New Jersey and her Masters in Social Work from Temple University.
Sheryl Stern, RN, BSN, Director of Utilization Management
Andrea Ottaviano, Director of Performance Improvement
Julie Cooper, RHIT, Director of Medical Records / Privacy Officer
Mark Kern, Pharm.D., Director of Pharmacy
With 44 years’ experience in clinical and managerial roles, Mark oversees the administration of the Friends Hospital pharmacy, to attain best practice pharmaceutical care delivery. Raised in Lake Charles, Louisiana, Mark graduated from the University of Maryland at Baltimore Pharmacy School in 1978 and entered his Administrative residency at the Johns Hopkins Hospital in Baltimore. He later served as a Coast Guard Auxiliary Reserve Lieutenant-Junior Grade Information Officer from 1991-93. Mark obtained his PharmD from the Maryland School of Pharmacy after completing his clinicals at the VAMC-Baltimore in 1996. He is Board Certified in Anticoagulation (CACP)’06 & Geriatrics (CGP)’98. Mark currently resides with his wife Josephine in Montgomery County, PA. He has two sons, two stepdaughters and five grandchildren that reside in Pennsylvania, Maryland, North Dakota and the United Kingdom.
Antwan Crawford Director of Nursing Education
Since 2018, Antwan has applied his extensive experience as a registered nurse in an inpatient setting to educate direct-care staff at Friends Hospital. As a dedicated and knowledgeable nurse educator with more than 10 years’ of service in health care, Antwan is committed to delivering effective instructional and theory background and helping develop better onboarding experiences for new hires, preparing them to become successful health care providers at the hospital and in the future. Prior to coming to Friends, Antwan worked at The Horsham Clinic in Ambler, PA, from 2010-18, with varying roles including as a charge nurse and admissions nurse.
Antwan began his career in education at Teach for America, where served for two years leading seventh grade students at a middle school in Philadelphia. While working in case management and supervisory roles at several behavioral health organizations, Antwan began nursing school, eventually graduating with honors in 2009 from the Community College of Philadelphia.
Antwan has a BA in Sociology from Furman University and a Graduate Certificate in Education from the University of Pennsylvania.
Gregory Artis, CTRS, Director of Expressive Arts Therapy
Greg joined Friends Hospital in 2021 after 20-plus years as a Certified Therapeutic Recreation Specialist and Director of Therapeutic Recreation for various behavioral health facilities throughout the US. He currently leads a team of expressive arts therapists who run art, music and recreational groups in the hospital’s eight units, offering patients an alternative to traditional talk therapy and providing new tools to help them heal, both inside and outside of the therapeutic setting.
Greg is a graduate of Middle Tennessee State University in Therapeutic Recreation and Sociology.
Tamara L. Barrett, Director of Risk Management